|The Future's Green and Poor for NBC|
|Written by Phelim McAleer & Ann McElhinney|
|Thursday, 12 November 2009 15:14|
A recent weather forecast report said this may be one of the coldest winters of the past ten years.
Despite this The Weather Channel will be urging its viewers to "turn down their thermostats" according to a recent NBC article. This advice has nothing to do with TWC's insider knowledge that a warm front is soon to be sweeping the country. No, this unsolicited advice will be given simply because of NBC's forthcoming "green campaign."
The green agenda has become so prevalent that it is no longer seen as an agenda. Instead, NBC's green campaign, which promotes "pro-environmental" subjects, has hit television full-force because "everybody is on board with greening up the place...in real life," according to Jack McBrayer, an actor on 30 Rock, NBC's comedy show.
If recent polls or the failed success of Cap and Trade legislation are to be any indicator, however, it would appear that not everybody is actually on board. But this reality does not seem to permeate below the lives of well paid TV executives and extremely well paid TV actors.
Going Green is a political act - it is a folly of affluence and a dismissal of the lives of millions of ordinary Americans who make up the majority of NBC's evershrinking audience. For NBC to push the green agenda shows either a denial about the true popularity of environmentalism or a disregard for the lives and livelihoods of millions of Americans.
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